Министерство образования и науки города МосквыГосударственное бюджетное профессиональноеобразовательное учреждение города Москвы«Московский государственный образовательный комплекс»(ГБПОУ МГОК)Выпускная квалификационная работа«Анализ ассортимента и динамики продаж пищеварительных ферментов в аптеке»

Автор ВКР:

группа

Руководитель ВКР: Болелая Н.К.

<div class="sg" id="s22" data-sgid="s22" style="z-index:1;left:0.00px;top:-0.67px;width:960.00px;height:540.67px" data-shape="group"> <div class="sg" id="s28" data-sgid="s28" style="z-index:10;left:0.00px;top:315.96px;width:36.22px;height:224.71px" data-fillcolor="16777215"> <img class="sg" src="84C6F2FB36x225.png" id="s28_i" style="z-index:1;left:0px;top:0px;width:36.22px;height:224.71px" > </div> <div class="sg" id="s29" data-sgid="s29" style="z-index:9;left:815.72px;top:282.60px;width:143.95px;height:258.07px" data-fillcolor="16777215"> <img class="sg" src="120DD32B144x258.png" id="s29_i" style="z-index:1;left:0px;top:0px;width:143.95px;height:258.07px" > </div> <div class="sg" id="s30" data-sgid="s30" style="z-index:8;left:860.47px;top:-0.41px;width:99.20px;height:541.08px" data-fillcolor="16777215"> <img class="sg" src="DF86D964.png" id="s30_i" style="z-index:1;left:0px;top:0px;width:99.20px;height:541.08px" > </div> <div class="sg" id="s31" data-sgid="s31" style="z-index:7;left:857.24px;top:-0.41px;width:102.43px;height:541.08px" data-fillcolor="16777215"> <img class="sg" src="D3CEFEF0.png" id="s31_i" style="z-index:1;left:0px;top:0px;width:102.43px;height:541.08px" > </div> <div class="sg" id="s32" data-sgid="s32" style="z-index:6;left:734.16px;top:-0.41px;width:225.51px;height:541.08px" data-fillcolor="16777215"> <img class="sg" src="9316EA20.png" id="s32_i" style="z-index:1;left:0px;top:0px;width:225.51px;height:541.08px" > </div> <div class="sg" id="s33" data-sgid="s33" style="z-index:5;left:702.50px;top:240.05px;width:257.40px;height:300.62px" data-fillcolor="16777215"> <img class="sg" src="CBF8D16B257x301.png" id="s33_i" style="z-index:1;left:0px;top:0px;width:257.40px;height:300.62px" > </div> <div class="sg" id="s34" data-sgid="s34" style="z-index:4;left:755.29px;top:-0.41px;width:204.61px;height:541.08px" data-fillcolor="16777215"> <img class="sg" src="A437C665205x541.png" id="s34_i" style="z-index:1;left:0px;top:0px;width:204.61px;height:541.08px" > </div> <div class="sg" id="s35" data-sgid="s35" style="z-index:3;left:722.18px;top:-0.41px;width:237.49px;height:541.08px" data-fillcolor="16777215"> <img class="sg" src="B3478246.png" id="s35_i" style="z-index:1;left:0px;top:0px;width:237.49px;height:541.08px" > </div> <div class="sg" id="s36" data-sgid="s36" style="z-index:2;left:583.53px;top:289.44px;width:376.48px;height:251.60px" data-pointer-events="none"> <img class="sg" src="D31789BE376x252.png" id="s36_i" style="z-index:1;left:0px;top:0px;width:376.48px;height:250.60px" > </div> <div class="sg" id="s37" data-sgid="s37" style="z-index:1;left:736.68px;top:-0.18px;width:97.50px;height:541.22px" data-pointer-events="none"> <img class="sg" src="5428F2FC98x541.png" id="s37_i" style="z-index:1;left:0px;top:0px;width:96.50px;height:541.22px" > </div> </div> <div class="sg sgTitle" id="s20" data-sgid="Title 1" style="z-index:2;left:59.98px;top:10.55px;width:677.44px;height:58.27px" data-valign="top" data-pointer-events="none"> <div id="s20_t" class="sg" style="z-index:2;left:-2.04px;top:-9.36px;width:685.59px;height:84.68px;"><div><p para="{al:2}"><span data-textwidth="221.80" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:230.11px;top:17.53px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ВВЕДЕНИЕ</span></span></span></p></div></div></div> <div class="sg" id="s21" data-sgid="Content Placeholder 2" style="z-index:3;left:57.32px;top:64.65px;width:711.76px;height:464.09px" data-valign="top" data-pointer-events="none"> <div id="s21_t" class="sg" style="z-index:2;left:-4.19px;top:0.00px;width:715.95px;height:464.09px;"><div><p para="{bl:{ch:113},spbf:10.00}"><span data-textwidth="654.59" class="sg nowrap f3" style="z-index:2;color:#90C226;font-size:83%; left:11.92px;top:13.09px;">&#61553;<span class="f1" style="font-size:127%; color:#404040;"><span style="letter-spacing:16.21px"> </span>По данным Министерства здравоохранение РФ, заболевания органов </span></span><span data-textwidth="624.22" class="sg nowrap f1" style="z-index:5;color:#404040;font-size:106%; left:11.92px;top:47.29px;">пищеварения занимают 4-е место в общей структуре заболеваемости </span><span data-textwidth="167.55" class="sg nowrap f1" style="z-index:10;color:#404040;font-size:106%; left:11.92px;top:81.50px;">населения страны.</span></p><p para="{bl:{ch:113},spbf:10.00}"><span data-textwidth="691.68" class="sg nowrap f3" style="z-index:11;color:#90C226;font-size:83%; left:11.92px;top:125.67px;">&#61553;<span class="f1" style="font-size:127%; color:#404040;"><span style="letter-spacing:16.21px"> </span>За период с 2018 по 2019 год наблюдается постоянное увеличение числа </span></span><span data-textwidth="663.35" class="sg nowrap f1" style="z-index:14;color:#404040;font-size:106%; left:11.92px;top:159.88px;">обращений населения, связанных с заболеваниями органов пищеварения,</span></p><p para="{bl:{ch:113},spbf:10.00}"><span data-textwidth="638.99" class="sg nowrap f3" style="z-index:16;color:#90C226;font-size:83%; left:11.92px;top:204.05px;">&#61553;<span class="f1" style="font-size:127%; color:#404040;"><span style="letter-spacing:16.21px"> </span>По статистике, ежегодный рост заболеваний органов пищеварения </span></span><span data-textwidth="126.98" class="sg nowrap f1" style="z-index:18;color:#404040;font-size:106%; left:11.92px;top:238.26px;">достигает 9%.</span></p><p para="{bl:{ch:113},spbf:10.00}"><span data-textwidth="608.27" class="sg nowrap f3" style="z-index:21;color:#90C226;font-size:83%; left:11.92px;top:282.55px;">&#61553;<span class="f1" style="font-size:127%; color:#404040;"><span style="letter-spacing:16.21px"> </span>Применение препаратов пищеварительных ферментов входит в </span></span><span data-textwidth="629.27" class="sg nowrap f1" style="z-index:23;color:#404040;font-size:106%; left:11.92px;top:316.75px;">стандарты терапии заболеваний органов желудочно-кишечного тракта</span></p><p para="{al:2,spbf:10.00}"><span data-textwidth="608.50" class="sg nowrap f2" style="z-index:26;color:#2A5010;font-weight:bold; font-size:122%; left:56.09px;top:356.24px;">Интерес к пищеварительным ферментам обусловлен их</span></p><p para="{al:2,spbf:10.00}"><span data-textwidth="599.14" class="sg nowrap f2" style="z-index:27;color:#2A5010;font-weight:bold; font-size:122%; left:64.01px;top:398.01px;">значительной в жизнедеятельности живого организма.</span></p></div></div></div> <div class="sg" id="s19" data-sgid="Picture 7" style="z-index:1;left:753.47px;top:359.77px;width:212.54px;height:174.50px"> <img class="sg" src="9E1B8BD9.png" id="s19_i" style="z-index:1;left:0px;top:0px;width:212.54px;height:174.50px" > </div> <div class="sg sgTitle" id="s43" data-sgid="Title 1" style="z-index:1;left:52.90px;top:23.74px;width:677.44px;height:68.71px" data-valign="top" data-pointer-events="none"> <div id="s43_t" class="sg" style="z-index:2;left:-20.05px;top:-20.02px;width:721.59px;height:112.85px;"><div><p para="{al:2}"><span data-textwidth="477.44" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:120.18px;top:28.21px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">АКТУАЛЬНОСТЬ ТЕМЫ</span></span></span></p></div></div></div> <div class="sg" id="s44" data-sgid="Content Placeholder 2" style="z-index:2;left:52.90px;top:107.94px;width:677.44px;height:398.13px" data-valign="top" data-pointer-events="none"> <div id="s44_t" class="sg" style="z-index:2;left:-4.93px;top:0.00px;width:687.15px;height:398.13px;"><div><p para="{al:4,spbf:10.00}"><span data-textwidth="627.22" class="sg nowrap f4" style="z-index:2;color:#2A5010;font-style:italic; font-weight:bold; font-size:111%; left:47.81px;top:13.61px;">Актуальность<span style="letter-spacing:17.64px"> </span>выбранной<span class="f1" style="font-style:normal; font-weight:normal; color:#404040;"><span style="letter-spacing:17.05px"> </span>темы<span style="letter-spacing:17.04px"> </span>заключается<span style="letter-spacing:17.16px"> </span>в<span style="letter-spacing:17.05px"> </span>широком</span></span><span data-textwidth="114.02" class="sg nowrap f1" style="z-index:8;color:#404040;font-size:111%; left:12.52px;top:49.61px;">применении</span><span data-textwidth="499.04" class="sg nowrap f1" style="z-index:9;color:#404040;font-size:111%; left:175.99px;top:49.61px;">пищеварительных<span style="letter-spacing:18.72px"> </span>ферментных<span style="letter-spacing:18.84px"> </span>препаратов<span style="letter-spacing:18.84px"> </span>при</span><span data-textwidth="662.51" class="sg nowrap f1" style="z-index:13;color:#404040;font-size:111%; left:12.52px;top:85.62px;">нарушениях<span style="letter-spacing:36.49px"> </span>процесса<span style="letter-spacing:36.61px"> </span>пищеварения<span style="letter-spacing:36.60px"> </span>различной<span style="letter-spacing:36.49px"> </span>степени</span><span data-textwidth="662.51" class="sg nowrap f1" style="z-index:18;color:#404040;font-size:111%; left:12.52px;top:121.63px;">выраженности,<span style="letter-spacing:21.13px"> </span>которые<span style="letter-spacing:21.25px"> </span>встречаются<span style="letter-spacing:21.24px"> </span>практически<span style="letter-spacing:21.24px"> </span>при<span style="letter-spacing:21.24px"> </span>всех</span><span data-textwidth="662.51" class="sg nowrap f1" style="z-index:24;color:#404040;font-size:111%; left:12.52px;top:157.64px;">заболеваниях<span style="letter-spacing:2.52px"> </span>желудочно-кишечного<span style="letter-spacing:2.52px"> </span>тракта,<span style="letter-spacing:2.64px"> </span>поджелудочной<span style="letter-spacing:2.53px"> </span>железы,</span><span data-textwidth="662.51" class="sg nowrap f1" style="z-index:31;color:#404040;font-size:111%; left:12.52px;top:193.65px;">желчевыводящих<span style="letter-spacing:1.92px"> </span>путей<span style="letter-spacing:2.04px"> </span>а<span style="letter-spacing:2.04px"> </span>также<span style="letter-spacing:2.04px"> </span>при<span style="letter-spacing:2.04px"> </span>другой<span style="letter-spacing:9.96px"> </span>гастроэнтерологической</span><span data-textwidth="101.90" class="sg nowrap f1" style="z-index:38;color:#404040;font-size:111%; left:12.52px;top:229.65px;">патологии.</span></p><p para="{spbf:10.00}"><span data-textwidth="593.01" class="sg nowrap f1" style="z-index:40;color:#404040;font-size:111%; left:48.53px;top:275.62px;">В основу исследования положена следующая гипотеза - рынок </span><span data-textwidth="659.15" class="sg nowrap f1" style="z-index:45;color:#404040;font-size:111%; left:12.52px;top:311.63px;">ферментных препаратов, предназначенных для лечения заболеваний </span><span data-textwidth="513.33" class="sg nowrap f1" style="z-index:46;color:#404040;font-size:111%; left:12.52px;top:347.64px;">ЖКТ, не является оптимальным и сбалансированным. </span></p></div></div><img class="sg" src="4BF6EE1F.png" id="s44_tt" style="left:-4.93px;top:0.00px;width:687.15px;height:398.13px;z-index:1" > </div> <div class="sg" id="s45" data-sgid="Picture 4" style="z-index:3;left:713.43px;top:339.38px;width:159.64px;height:182.89px"> <img class="sg" src="11446B2D.png" id="s45_i" style="z-index:1;left:0px;top:0px;width:159.64px;height:182.89px" > </div> <div class="sg sgTitle" id="s46" data-sgid="Title 1" style="z-index:1;left:52.90px;top:47.49px;width:677.44px;height:65.96px" data-valign="top" data-pointer-events="none"> <div id="s46_t" class="sg" style="z-index:2;left:-2.04px;top:-9.22px;width:685.59px;height:84.54px;"><div><p para="{al:2}"><span data-textwidth="128.18" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:73.36px;top:17.42px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ЦЕЛЬ </span></span></span><span data-textwidth="407.11" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:201.54px;top:17.42px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">И ЗАДАЧИ РАБОТЫ</span></span></span></p></div></div></div> <div class="sg" id="s47" data-sgid="Content Placeholder 2" style="z-index:2;left:52.90px;top:117.65px;width:677.44px;height:372.96px" data-valign="top" data-pointer-events="none"> <div id="s47_t" class="sg" style="z-index:2;left:-4.93px;top:0.00px;width:682.36px;height:372.96px;"><div><p para="{spbf:10.00}"><span data-textwidth="465.19" class="sg nowrap f2" style="z-index:2;color:#FF0000;font-weight:bold; font-size:111%; left:48.53px;top:13.74px;">ЦЕЛЬ<span class="f1" style="font-weight:normal; color:#404040;"> - Анализ ассортимента и динамики продаж </span></span><span data-textwidth="589.06" class="sg nowrap f1" style="z-index:6;color:#404040;font-size:111%; left:12.52px;top:49.75px;">пищеварительных ферментов в аптеке за период 2018-2019 гг.</span></p><p para="{spbf:10.00}"><span data-textwidth="85.21" class="sg nowrap f2" style="z-index:10;color:#FF0000;font-weight:bold; font-size:111%; left:48.53px;top:95.72px;">ЗАДАЧИ<span class="f1" style="font-weight:normal; ">:</span></span></p><p para="{bl:{ch:61557}}"><span data-textwidth="588.21" class="sg nowrap f5" style="z-index:12;color:#90C226;font-size:89%; left:12.52px;top:133.53px;">&#61557;<span class="f1" style="font-size:125%; color:#404040;"><span style="letter-spacing:6.84px"> </span>Провести анализ фармацевтического рынка РФ и динамику </span></span><span data-textwidth="548.13" class="sg nowrap f1" style="z-index:14;color:#404040;font-size:111%; left:39.52px;top:171.93px;">продажи ферментных препаратов за период 2018-2019 гг. </span></p><p para="{bl:{ch:61557}}"><span data-textwidth="639.58" class="sg nowrap f5" style="z-index:17;color:#90C226;font-size:89%; left:12.52px;top:210.34px;">&#61557;<span class="f1" style="font-size:125%; color:#404040;"><span style="letter-spacing:6.84px"> </span>Проанализировать ассортимент и динамику продаж ферментных </span></span><span data-textwidth="471.20" class="sg nowrap f1" style="z-index:20;color:#404040;font-size:111%; left:39.52px;top:248.75px;">препаратов в аптеке №610 за период 2018-2019 гг</span></p><p para="{bl:{ch:61557}}"><span data-textwidth="576.57" class="sg nowrap f5" style="z-index:27;color:#90C226;font-size:89%; left:12.52px;top:287.16px;">&#61557;<span class="f1" style="font-size:125%; color:#404040;"><span style="letter-spacing:6.84px"> </span>Подготовить рекомендации по оптимизации ассортимента </span></span><span data-textwidth="424.75" class="sg nowrap f1" style="z-index:30;color:#404040;font-size:111%; left:39.52px;top:325.57px;">пищеварительных ферментов в аптеке №610 </span></p></div></div></div> <div class="sg" id="s48" data-sgid="Picture 3" style="z-index:3;left:691.60px;top:328.82px;width:195.75px;height:200.62px"> <img class="sg" src="D382D6E1.png" id="s48_i" style="z-index:1;left:0px;top:0px;width:195.75px;height:200.62px" > </div> <div class="sg sgTitle" id="s49" data-sgid="Title 1" style="z-index:1;left:51.46px;top:15.12px;width:677.55px;height:88.00px" data-valign="top" data-pointer-events="none"> <div id="s49_t" class="sg" style="z-index:2;left:-1.93px;top:-9.36px;width:685.59px;height:127.94px;"><div><p para="{al:2}"><span data-textwidth="449.23" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:124.26px;top:17.52px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ОБЪЕКТ И ПРЕДМЕТ </span></span></span><span data-textwidth="344.58" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:168.79px;top:60.73px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ИССЛЕДОВАНИЯ</span></span></span></p></div></div></div> <div class="sg" id="s50" data-sgid="Content Placeholder 2" style="z-index:2;left:42.59px;top:110.92px;width:714.59px;height:391.55px" data-valign="top" data-pointer-events="none"> <div id="s50_t" class="sg" style="z-index:2;left:-1.92px;top:0.00px;width:726.97px;height:393.70px;"><div><p para="{spbf:10.00}"><span data-textwidth="696.23" class="sg nowrap f5" style="z-index:2;color:#90C226;font-size:89%; left:9.62px;top:54.32px;">&#61557;<span class="f4" style="font-style:italic; font-weight:bold; font-size:125%; color:#2A5010;"><u><span style="letter-spacing:6.84px"> </span>Объект исследования</u></span><span class="f6" style="font-style:italic; font-size:125%; color:#2A5010;"> -</span><span class="f6" style="font-style:italic; font-size:125%; color:#000000;"> оказание лекарственной помощи населению </span></span><span data-textwidth="598.06" class="sg nowrap f6" style="z-index:6;font-style:italic; font-size:111%; left:36.62px;top:90.32px;">при обращении в аптеку за пищеварительными ферментами</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="705.24" class="sg nowrap f5" style="z-index:7;color:#90C226;font-size:89%; left:9.62px;top:136.41px;">&#61557;<span class="f4" style="font-style:italic; font-weight:bold; font-size:125%; color:#2A5010;"><u><span style="letter-spacing:6.84px"> </span>Предмет исследования</u></span><span class="f1" style="font-size:125%; color:#404040;"><span style="letter-spacing:5.76px"> </span>- ассортимент пищеварительных ферментных </span></span><span data-textwidth="343.26" class="sg nowrap f1" style="z-index:13;color:#404040;font-size:111%; left:36.62px;top:172.42px;">препаратов в аптечной организации.</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="541.41" class="sg nowrap f5" style="z-index:15;color:#90C226;font-size:89%; left:9.62px;top:218.39px;">&#61557;<span class="f1" style="font-size:125%; color:#404040;"><span style="letter-spacing:6.84px"> </span>Полученные результаты имеют практическое значение</span></span></p><p></p><p para="{al:2,spbf:10.00}"><span data-textwidth="641.87" class="sg nowrap f2" style="z-index:17;color:#2A5010;font-weight:bold; font-size:94%; left:41.06px;top:302.85px;">Полученные результаты могут быть использованы для усовершенствования </span><span data-textwidth="579.82" class="sg nowrap f2" style="z-index:18;color:#2A5010;font-weight:bold; font-size:94%; left:85.59px;top:333.46px;">фармацевтического консультирования пациентов при приобретении </span><span data-textwidth="363.90" class="sg nowrap f2" style="z-index:19;color:#2A5010;font-weight:bold; font-size:94%; left:190.97px;top:364.07px;">ферментных пищеварительных препаратов</span></p></div></div><img class="sg" src="E0DBC9F2.png" id="s50_tt" style="left:-1.92px;top:0.00px;width:726.97px;height:393.70px;z-index:1" > </div> <div class="sg" id="s51" data-sgid="Picture 3" style="z-index:3;left:704.31px;top:307.12px;width:185.66px;height:220.77px"> <img class="sg" src="28B4F5AF.png" id="s51_i" style="z-index:1;left:0px;top:0px;width:185.66px;height:220.77px" > </div> <div class="sg sgTitle" id="s52" data-sgid="Title 1" style="z-index:1;left:52.90px;top:22.30px;width:677.44px;height:104.82px" data-valign="top" data-pointer-events="none"> <div id="s52_t" class="sg" style="z-index:2;left:-2.04px;top:-9.22px;width:688.23px;height:127.83px;"><div><p para="{al:2}"><span data-textwidth="623.02" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:37.35px;top:17.53px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ФЕРМЕНТНЫЕ ПРЕПАРАТЫ В </span></span></span><span data-textwidth="565.77" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:58.00px;top:60.74px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">МЕДИЦИНСКОЙ ПРАКТИКЕ</span></span></span></p></div></div></div> <div class="sg" id="s54" data-sgid="Table 4" style="z-index:3;left:52.79px;top:200.03px;width:640.59px;height:30.10px"> <div style='width:100%;height:100%;background:rgba(0,0,0,0)'></div></div> <div class="sg" id="s55" data-sgid="Table 5" style="z-index:4;left:32.62px;top:144.14px;width:757.92px;height:331.72px"> <div id="s55_t" class="sg" style="z-index:2;left:0px;top:0px;width:757.92px;height:331.72px;"><div><p><span data-textwidth="404.83" class="sg nowrap f1" style="z-index:2;color:#000000;font-size:111%; left:43.83px;top:27.82px;">Согласно Международной классификации, </span><span data-textwidth="412.39" class="sg nowrap f1" style="z-index:3;color:#000000;font-size:111%; left:7.83px;top:51.82px;">ферменты делят на шесть главных классов:</span><span data-textwidth="14.16" class="sg nowrap f5" style="z-index:4;color:#90C226;font-size:89%; left:7.83px;top:113.60px;">&#61557;</span><span data-textwidth="289.37" class="sg nowrap f1" style="z-index:5;color:#404040;font-size:111%; left:34.83px;top:109.80px;">Экстракты слизистой оболочки</span><span data-textwidth="14.16" class="sg nowrap f5" style="z-index:6;color:#90C226;font-size:89%; left:7.83px;top:147.56px;">&#61557;</span><span data-textwidth="236.80" class="sg nowrap f1" style="z-index:7;color:#404040;font-size:111%; left:34.83px;top:143.76px;">Панкреатические энзимы</span><span data-textwidth="14.16" class="sg nowrap f5" style="z-index:8;color:#90C226;font-size:89%; left:7.83px;top:181.65px;">&#61557;</span><span data-textwidth="275.57" class="sg nowrap f1" style="z-index:9;color:#404040;font-size:111%; left:34.83px;top:177.85px;">Комбинированные препараты</span><span data-textwidth="14.16" class="sg nowrap f5" style="z-index:10;color:#90C226;font-size:89%; left:7.83px;top:215.62px;">&#61557;</span><span data-textwidth="273.29" class="sg nowrap f1" style="z-index:11;color:#404040;font-size:111%; left:34.83px;top:211.82px;">Комбинированные ферменты</span><span data-textwidth="14.16" class="sg nowrap f5" style="z-index:12;color:#90C226;font-size:89%; left:7.83px;top:249.59px;">&#61557;</span><span data-textwidth="324.65" class="sg nowrap f1" style="z-index:13;color:#404040;font-size:111%; left:34.83px;top:245.79px;">Собственно, растительные энзимы</span><span data-textwidth="14.16" class="sg nowrap f5" style="z-index:14;color:#90C226;font-size:89%; left:7.83px;top:283.67px;">&#61557;</span><span data-textwidth="232.24" class="sg nowrap f1" style="z-index:15;color:#404040;font-size:111%; left:34.83px;top:279.87px;">Ферменты, содержащие </span><span data-textwidth="70.45" class="sg nowrap f1" style="z-index:16;color:#404040;font-size:111%; left:267.07px;top:279.87px;">лактазу</span></p></div></div></div> <div class="sg" id="s53" data-sgid="Content Placeholder 2" style="z-index:2;left:52.90px;top:169.56px;width:677.44px;height:306.30px" data-valign="top" data-pointer-events="none"> <img class="sg" src="589B5A821355x613.png" id="s53_tt" style="left:0.00px;top:0.00px;width:677.44px;height:306.30px;z-index:1" > </div> <div class="sg" id="s56" data-sgid="Diagram 6" style="z-index:5;left:377.70px;top:144.40px;width:462.74px;height:356.51px"> <img class="sg" src="156DE0B1.png" id="s56_i" style="z-index:1;left:0px;top:0px;width:462.74px;height:356.51px" > </div> <div class="sg sgTitle" id="s57" data-sgid="Title 1" style="z-index:1;left:49.64px;top:7.69px;width:677.44px;height:104.79px" data-valign="top" data-pointer-events="none"> <div id="s57_t" class="sg" style="z-index:2;left:-2.03px;top:-9.36px;width:685.59px;height:127.83px;"><div><p para="{al:2}"><span data-textwidth="559.05" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:69.41px;top:17.51px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ДЕЙСТВИЕ ФЕРМЕНТОВ В </span></span></span><span data-textwidth="491.48" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:95.33px;top:60.72px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ОРГАНИЗМЕ ЧЕЛОВЕКА</span></span></span></p></div></div></div> <div class="sg" id="s59" data-sgid="Rectangle 2" style="z-index:3;left:430.83px;top:111.52px;width:289.91px;height:139.01px" data-valign="top" data-pointer-events="none"> <div id="s59_t" class="sg" style="z-index:2;left:-3.83px;top:-1.79px;width:299.48px;height:146.78px;"><div><p><span data-textwidth="277.01" class="sg nowrap f4" style="z-index:2;color:#2A5010;font-style:italic; font-weight:bold; left:11.79px;top:6.98px;"><u>Пищеварительные ферменты</u> </span><span data-textwidth="265.72" class="sg nowrap f2" style="z-index:3;color:#2A5010;font-weight:bold; left:11.79px;top:28.58px;">участвуют в различных типах </span><span data-textwidth="229.36" class="sg nowrap f2" style="z-index:4;color:#2A5010;font-weight:bold; left:11.79px;top:50.19px;">пищеварения и способны </span><span data-textwidth="240.16" class="sg nowrap f2" style="z-index:5;color:#2A5010;font-weight:bold; left:11.79px;top:71.79px;">действовать за пределами </span><span data-textwidth="227.92" class="sg nowrap f2" style="z-index:6;color:#2A5010;font-weight:bold; left:11.79px;top:93.39px;">клетки, внутри нее или в </span><span data-textwidth="267.76" class="sg nowrap f2" style="z-index:7;color:#2A5010;font-weight:bold; left:11.79px;top:115.00px;">составе клеточной мембраны.</span></p></div></div><img class="sg" src="34F92337599x294.png" id="s59_tt" style="left:-3.83px;top:-1.79px;width:299.48px;height:146.78px;z-index:1" > </div> <div class="sg" id="s58" data-sgid="Content Placeholder 3" style="z-index:2;left:68.25px;top:111.52px;width:371.81px;height:419.49px"> <img class="sg" src="EBC75F3D.jpg" id="s58_i" style="z-index:1;left:0px;top:0px;width:371.81px;height:419.49px" > </div> <div class="sg sgTitle" id="s60" data-sgid="Title 1" style="z-index:1;left:62.73px;top:16.54px;width:677.44px;height:104.82px" data-valign="top" data-pointer-events="none"> <div id="s60_t" class="sg" style="z-index:2;left:-2.04px;top:-9.48px;width:685.59px;height:127.97px;"><div><p para="{al:2}"><span data-textwidth="564.93" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:58.61px;top:17.54px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ФЕРМЕНТНЫЕ ПРЕПАРАТЫ</span></span></span><span data-textwidth="389.22" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:146.46px;top:60.75px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">В ИССЛЕДОВАНИИ</span></span></span></p></div></div></div> <div class="sg" id="s65" data-sgid="Rectangle 8" style="z-index:6;left:67.77px;top:117.65px;width:119.11px;height:29.87px" data-valign="top" data-pointer-events="none"> <div id="s65_t" class="sg" style="z-index:2;left:-3.85px;top:-1.79px;width:125.48px;height:38.72px;"><div><p><span data-textwidth="102.98" class="sg nowrap f2" style="z-index:2;font-weight:bold; left:11.45px;top:6.85px;">Панкреатин</span></p></div></div></div> <div class="sg" id="s71" data-sgid="Rectangle 17" style="z-index:12;left:546.09px;top:128.57px;width:79.04px;height:51.69px" data-valign="middle" data-pointer-events="none"> <div id="s71_t" class="sg" style="z-index:2;left:-3.60px;top:-1.70px;width:85.64px;height:53.39px;"><div><p><span data-textwidth="63.13" class="sg nowrap f2" style="z-index:2;font-weight:bold; left:11.64px;top:7.00px;">Фестал</span></p></div></div></div> <div class="sg" id="s68" data-sgid="Rectangle 14" style="z-index:9;left:310.04px;top:142.47px;width:69.21px;height:51.69px" data-valign="middle" data-pointer-events="none"> <div id="s68_t" class="sg" style="z-index:2;left:-3.71px;top:-1.68px;width:75.93px;height:53.36px;"><div><p><span data-textwidth="53.41" class="sg nowrap f2" style="z-index:2;font-weight:bold; left:11.60px;top:7.00px;">Креон</span></p></div></div></div> <div class="sg" id="s62" data-sgid="Picture 3" style="z-index:3;left:49.05px;top:141.02px;width:242.64px;height:124.00px"> <img class="sg" src="821BA083.jpg" id="s62_i" style="z-index:1;left:0px;top:0px;width:242.64px;height:124.00px" > </div> <div class="sg" id="s72" data-sgid="Picture 1 (3)" style="z-index:13;left:528.22px;top:159.74px;width:192.89px;height:92.57px"> <img class="sg" src="B44E0C4C.jpg" id="s72_i" style="z-index:1;left:0px;top:0px;width:192.89px;height:92.57px" > </div> <div class="sg" id="s69" data-sgid="Picture 1 (2)" style="z-index:10;left:296.25px;top:177.48px;width:111.78px;height:164.06px"> <img class="sg" src="FF8AED49.jpg" id="s69_i" style="z-index:1;left:0px;top:0px;width:111.78px;height:164.06px" > </div> <div class="sg" id="s63" data-sgid="Rectangle 5" style="z-index:4;left:99.43px;top:264.20px;width:73.04px;height:51.69px" data-valign="middle" data-pointer-events="none"> <div id="s63_t" class="sg" style="z-index:2;left:-3.60px;top:-1.56px;width:79.63px;height:53.25px;"><div><p><span data-textwidth="56.89" class="sg nowrap f2" style="z-index:2;font-weight:bold; left:11.35px;top:7.10px;">Мезим</span></p></div></div></div> <div class="sg" id="s74" data-sgid="Rectangle 20" style="z-index:15;left:448.81px;top:267.06px;width:171.05px;height:51.69px" data-valign="middle" data-pointer-events="none"> <div id="s74_t" class="sg" style="z-index:2;left:-3.71px;top:-1.56px;width:176.69px;height:53.25px;"><div><p><span data-textwidth="154.34" class="sg nowrap f2" style="z-index:2;font-weight:bold; left:11.70px;top:7.00px;">Панзинорм 10000</span></p></div></div></div> <div class="sg" id="s66" data-sgid="Rectangle 9" style="z-index:7;left:0.00px;top:-0.48px;width:0.85px;height:0.85px" data-pointer-events="none"> <div style='width:100%;height:100%;background:rgba(0,0,0,0)'></div></div> <div class="sg" id="s77" data-sgid="Picture 5" style="z-index:18;left:440.65px;top:297.65px;width:200.79px;height:121.96px"> <img class="sg" src="B896D625.png" id="s77_i" style="z-index:1;left:0px;top:0px;width:200.79px;height:121.96px" > </div> <div class="sg" id="s64" data-sgid="Picture 1" style="z-index:5;left:92.83px;top:291.40px;width:165.16px;height:137.56px"> <img class="sg" src="82615484.jpg" id="s64_i" style="z-index:1;left:0px;top:0px;width:165.16px;height:137.56px" > </div> <div class="sg" id="s70" data-sgid="Rectangle 15" style="z-index:11;left:0.00px;top:-0.48px;width:0.85px;height:0.85px" data-pointer-events="none"> <div style='width:100%;height:100%;background:rgba(0,0,0,0)'></div></div> <div class="sg" id="s75" data-sgid="Rectangle 21" style="z-index:16;left:0.00px;top:-0.48px;width:0.85px;height:0.85px" data-pointer-events="none"> <div style='width:100%;height:100%;background:rgba(0,0,0,0)'></div></div> <div class="sg" id="s67" data-sgid="Rectangle 12" style="z-index:8;left:0.00px;top:-0.48px;width:0.85px;height:0.85px" data-pointer-events="none"> <div style='width:100%;height:100%;background:rgba(0,0,0,0)'></div></div> <div class="sg" id="s76" data-sgid="Прямоугольник 19" style="z-index:17;left:47.75px;top:438.55px;width:793.04px;height:73.65px" data-valign="top" data-fillcolor="16777215"> <img class="sg" src="DB351D8F793x74.png" id="s76_i" style="z-index:1;left:0px;top:0px;width:793.04px;height:73.65px" > <div id="s76_t" class="sg" style="z-index:2;left:0.00px;top:-1.78px;width:797.60px;height:81.90px;"><div><p para="{al:2}"><span data-textwidth="774.49" class="sg nowrap f2" style="z-index:2;color:#2A5010;font-weight:bold; left:12.14px;top:7.25px;">В настоящее время в клинической практике используется большое число ферментных </span><span data-textwidth="726.84" class="sg nowrap f2" style="z-index:3;color:#2A5010;font-weight:bold; left:33.38px;top:28.85px;">препаратов, характеризующихся различной комбинацией компонентов, энзимной</span><span data-textwidth="634.91" class="sg nowrap f2" style="z-index:5;color:#2A5010;font-weight:bold; left:79.35px;top:50.46px;">(ферментной) активностью, способом производства и формой выпуска.</span></p></div></div></div> <div class="sg" id="s73" data-sgid="Rectangle 18" style="z-index:14;left:0.00px;top:-0.48px;width:0.85px;height:0.85px" data-pointer-events="none"> <div style='width:100%;height:100%;background:rgba(0,0,0,0)'></div></div> <div class="sg" id="s61" data-sgid="Content Placeholder 2" style="z-index:2;left:356.12px;top:455.35px;width:728.27px;height:386.27px" data-valign="top" data-pointer-events="none"> <img class="sg" src="A5CF5FB3.png" id="s61_tt" style="left:0.00px;top:0.00px;width:728.27px;height:386.27px;z-index:1" > </div> <div class="sg sgTitle" id="s78" data-sgid="Title 1" style="z-index:1;left:54.09px;top:8.14px;width:677.44px;height:104.82px" data-valign="top" data-pointer-events="none"> <div id="s78_t" class="sg" style="z-index:2;left:-8.27px;top:-9.22px;width:698.05px;height:171.12px;"><div><p para="{al:2}"><span data-textwidth="527.01" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:91.72px;top:17.40px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ОСНОВНЫЕ ТЕНДЕНЦИИ </span></span></span><span data-textwidth="646.31" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:24.15px;top:60.61px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ФАРМАЦЕВТИЧЕСКОГО РЫНКА</span></span></span><span data-textwidth="59.77" class="sg nowrap f2" style="z-index:4;color:#54A021;font-weight:bold; font-size:200%; left:317.36px;top:103.82px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">РФ</span></span></span></p></div></div></div> <div class="sg" id="s80" data-sgid="Содержимое 4" style="z-index:3;left:100.76px;top:103.86px;width:571.26px;height:194.04px"> <img class="sg" src="5C9E0B28.png" id="s80_i" title="" alt="https://www.dsm.ru/upload/medialibrary/6ae/6aece1e10b5aebba632de96f949ee308.png" style="z-index:1;left:0px;top:0px;width:571.26px;height:194.04px" > </div> <div class="sg" id="s79" data-sgid="Picture 6" style="z-index:2;left:687.15px;top:286.61px;width:209.65px;height:220.65px"> <img class="sg" src="C0971B14.png" id="s79_i" style="z-index:1;left:0px;top:0px;width:209.65px;height:220.65px" > </div> <div class="sg" id="s81" data-sgid="Прямоугольник 5" style="z-index:4;left:24.10px;top:313.96px;width:716.06px;height:215.26px" data-valign="top" data-pointer-events="none"> <div id="s81_t" class="sg" style="z-index:2;left:-3.60px;top:-1.93px;width:719.66px;height:222.35px;"><div><p para="{bl:{ch:167}}"><span data-textwidth="694.79" class="sg nowrap f3" style="z-index:2;left:11.31px;top:8.72px;">&#61607;<span class="f1" > Объем фармацевтического рынка России в 2018 году достиг 1 682 млрд рублей, </span></span><span data-textwidth="304.01" class="sg nowrap f1" style="z-index:6;left:11.31px;top:28.77px;">что на 2,6% выше, чем годом ранее.</span></p><p para="{bl:{ch:167}}"><span data-textwidth="626.26" class="sg nowrap f3" style="z-index:7;left:11.31px;top:51.93px;">&#61607;<span class="f1" > Объемы продаж лекарств в натуральном выражении выросли на 1,5%, и </span></span><span data-textwidth="251.07" class="sg nowrap f1" style="z-index:9;left:11.31px;top:71.98px;">составили 6,4 млрд упаковок.</span></p><p para="{bl:{ch:167}}"><span data-textwidth="587.62" class="sg nowrap f3" style="z-index:12;left:11.31px;top:95.14px;">&#61607;<span class="f1" >Доля ферментных препаратов на рынке, составила 1,3% (по данным </span></span><span data-textwidth="316.37" class="sg nowrap f1" style="z-index:14;left:11.31px;top:115.18px;">аналитического агентства DSM Group)</span></p><p></p><p para="{al:2}"><span data-textwidth="599.02" class="sg nowrap f2" style="z-index:16;color:#2A5010;font-weight:bold; left:65.07px;top:147.59px;">В 2018 году на рынке преобладали две тенденции: снижение доли </span><span data-textwidth="680.27" class="sg nowrap f2" style="z-index:17;color:#2A5010;font-weight:bold; left:21.63px;top:169.20px;">безрецептурных препаратов и рост рынка за счет двух ценовых сегментов —</span><span data-textwidth="353.70" class="sg nowrap f2" style="z-index:19;color:#2A5010;font-weight:bold; left:187.73px;top:190.80px;">«до 50 рублей» и «свыше 500 рублей». </span></p></div></div></div> <div class="sg sgTitle" id="s82" data-sgid="Title 1" style="z-index:1;left:65.73px;top:12.11px;width:677.55px;height:104.82px" data-valign="top" data-pointer-events="none"> <div id="s82_t" class="sg" style="z-index:2;left:-2.04px;top:-9.36px;width:685.70px;height:127.97px;"><div><p para="{al:2}"><span data-textwidth="527.01" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:85.61px;top:17.53px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ОСНОВНЫЕ ТЕНДЕНЦИИ </span></span></span><span data-textwidth="268.00" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:34.73px;top:60.74px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ФАРМРЫНКА</span></span></span><span data-textwidth="147.02" class="sg nowrap f2" style="z-index:4;color:#54A021;font-weight:bold; font-size:200%; left:318.57px;top:60.74px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">В 2018</span></span></span><span data-textwidth="18.24" class="sg nowrap f2" style="z-index:5;color:#54A021;font-weight:bold; font-size:200%; left:465.60px;top:60.74px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">-</span></span></span><span data-textwidth="120.26" class="sg nowrap f2" style="z-index:6;color:#54A021;font-weight:bold; font-size:200%; left:483.84px;top:60.74px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">2019 </span></span></span><span data-textwidth="43.45" class="sg nowrap f2" style="z-index:7;color:#54A021;font-weight:bold; font-size:200%; left:604.10px;top:60.74px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">гг</span></span></span></p></div></div></div> <div class="sg" id="s83" data-sgid="Content Placeholder 2" style="z-index:2;left:50.13px;top:107.09px;width:681.99px;height:419.12px" data-valign="top" data-pointer-events="none"> <div id="s83_t" class="sg" style="z-index:2;left:-1.08px;top:-4.20px;width:690.52px;height:423.32px;"><div><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="663.83" class="sg nowrap f5" style="z-index:2;color:#90C226;font-size:78%; left:8.80px;top:7.09px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Снижение темпов роста рынка -<span style="letter-spacing:5.52px"> </span>рост фармацевтического рынка снизился </span></span><span data-textwidth="479.00" class="sg nowrap f1" style="z-index:7;color:#404040;left:35.80px;top:26.54px;">более чем в 6 раз: с 12% в 2014 году до 1,8% в 2019 году)</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="396.90" class="sg nowrap f5" style="z-index:8;color:#90C226;font-size:78%; left:8.80px;top:55.95px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Рост затрат, снижение доходности бизнеса;</span></span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="568.06" class="sg nowrap f5" style="z-index:10;color:#90C226;font-size:78%; left:8.80px;top:85.35px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Давление ценового регулирования - в Правительством РФ была </span></span><span data-textwidth="581.38" class="sg nowrap f1" style="z-index:15;color:#404040;left:35.80px;top:104.80px;">разработана методика ценообразования лекарственных препаратов, </span><span data-textwidth="269.44" class="sg nowrap f1" style="z-index:16;color:#404040;left:35.80px;top:124.24px;">включенных в Перечень ЖНВЛП</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="655.55" class="sg nowrap f5" style="z-index:17;color:#90C226;font-size:78%; left:8.80px;top:153.77px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Отсутствие устойчивых драйверов роста -<span style="letter-spacing:10.93px"> </span>снижения доходов населения, </span></span><span data-textwidth="461.72" class="sg nowrap f1" style="z-index:22;color:#404040;left:35.80px;top:173.21px;">государственные заказы остаются на прежнем уровне;</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="670.79" class="sg nowrap f5" style="z-index:23;color:#90C226;font-size:78%; left:8.80px;top:202.62px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Снижение актуальности старых каналов коммуникаций- недоверие к новым </span></span><span data-textwidth="594.82" class="sg nowrap f1" style="z-index:28;color:#404040;left:35.80px;top:222.06px;">каналам связи в силу консервативности взглядов врачей и отсутствия </span><span data-textwidth="321.17" class="sg nowrap f1" style="z-index:29;color:#404040;left:35.80px;top:241.51px;">реальной потребности в информации;</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="551.25" class="sg nowrap f5" style="z-index:30;color:#90C226;font-size:78%; left:8.80px;top:270.91px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Внешняя рыночная среда неблагоприятна к распространению </span></span><span data-textwidth="460.52" class="sg nowrap f1" style="z-index:32;color:#404040;left:35.80px;top:290.36px;">оригинальных препаратов и инновационных продуктов</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="623.26" class="sg nowrap f5" style="z-index:34;color:#90C226;font-size:78%; left:8.80px;top:319.88px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Усиление контрольных функций - введение обязательной маркировки </span></span><span data-textwidth="227.20" class="sg nowrap f1" style="z-index:38;color:#404040;left:35.80px;top:339.33px;">лекарственных препаратов</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="586.77" class="sg nowrap f5" style="z-index:39;color:#90C226;font-size:78%; left:8.80px;top:368.73px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Изменение порядка государственной регистрации лекарственных </span></span></p></div></div></div> <div class="sg" id="s84" data-sgid="Picture 6" style="z-index:3;left:731.30px;top:286.61px;width:209.76px;height:220.65px"> <img class="sg" src="7A5CA4D4.png" id="s84_i" style="z-index:1;left:0px;top:0px;width:209.76px;height:220.65px" > </div> <div class="sg sgTitle" id="s85" data-sgid="Заголовок 1" style="z-index:1;left:24.95px;top:15.72px;width:792.33px;height:69.67px" data-valign="top" data-pointer-events="none"> <div id="s85_t" class="sg" style="z-index:2;left:-1.93px;top:-9.25px;width:800.37px;height:127.86px;"><div><p para="{al:2}"><span data-textwidth="568.41" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:121.96px;top:17.41px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ХАРАКТЕРИСТИКА РЫНКА </span></span></span><span data-textwidth="679.07" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:58.83px;top:60.62px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ФЕРМЕНТНЫХ ПРЕПАРАТОВ РФ</span></span></span></p></div></div></div> <div class="sg" id="s86" data-sgid="Содержимое 2" style="z-index:2;left:61.77px;top:119.09px;width:677.44px;height:306.27px" data-valign="top" data-pointer-events="none"> <div id="s86_t" class="sg" style="z-index:2;left:-1.08px;top:-1.93px;width:681.99px;height:308.20px;"><div><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="662.28" class="sg nowrap f5" style="z-index:2;color:#90C226;font-size:78%; left:8.80px;top:6.99px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.01px"> </span>На российском фармацевтическом рынке представлено более 20 торговых </span></span><span data-textwidth="332.58" class="sg nowrap f1" style="z-index:4;color:#404040;left:35.81px;top:28.59px;">наименований ферментных препаратов</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="541.06" class="sg nowrap f5" style="z-index:5;color:#90C226;font-size:78%; left:8.80px;top:60.16px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.01px"> </span>По итогам 2018 года, объем рынка ферментных препаратов, </span></span><span data-textwidth="615.70" class="sg nowrap f1" style="z-index:7;color:#404040;left:35.81px;top:81.76px;">способствующих пищеварению, в целом достиг 8,7 млрд рублей в ценах </span><span data-textwidth="392.94" class="sg nowrap f1" style="z-index:10;color:#404040;left:35.81px;top:103.37px;">конечного потребления или 61,2 млн упаковок</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="526.65" class="sg nowrap f5" style="z-index:13;color:#90C226;font-size:78%; left:8.80px;top:134.94px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.01px"> </span>Средняя розничная цена за 1 упаковку составила – 142 руб.</span></span></p></div></div></div> <div class="sg" id="s87" data-sgid="Picture 38" style="z-index:3;left:70.18px;top:278.10px;width:677.44px;height:253.28px"> <img class="sg" src="C2D3D27D.jpg" id="s87_i" style="z-index:1;left:0px;top:0px;width:677.44px;height:253.28px" > </div> <div class="sg sgTitle" id="s88" data-sgid="Title 1" style="z-index:1;left:5.52px;top:12.34px;width:750.84px;height:78.33px" data-valign="top" data-pointer-events="none"> <div id="s88_t" class="sg" style="z-index:2;left:-8.41px;top:-9.22px;width:787.80px;height:127.83px;"><div><p para="{al:2}"><span data-textwidth="735.96" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:23.89px;top:17.40px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">СТРУКТУРА РЫНКА ФЕРМЕНТНЫХ </span></span></span><span data-textwidth="597.22" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:85.58px;top:60.61px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ПРЕПАРАТОВ ПО ВИДАМ ЛФ</span></span></span></p></div></div></div> <div class="sg" id="s90" data-sgid="Picture 2" style="z-index:3;left:59.36px;top:117.53px;width:232.93px;height:244.28px"> <img class="sg" src="20C347F3.jpg" id="s90_i" title="" alt="SNAGHTML238b5377" style="z-index:1;left:0px;top:0px;width:232.93px;height:244.28px" > </div> <div class="sg" id="s89" data-sgid="Content Placeholder 3" style="z-index:2;left:364.39px;top:117.16px;width:398.20px;height:248.60px"> <div id="s89_t" class="sg" style="z-index:2;left:0px;top:0px;width:398.20px;height:248.60px;"><div><p><span data-textwidth="36.61" class="sg nowrap f1" style="z-index:2;color:#404040;font-size:67%; left:183.26px;top:125.21px;">50.10%</span><span data-textwidth="36.61" class="sg nowrap f1" style="z-index:3;color:#404040;font-size:67%; left:45.96px;top:153.06px;">32.20%</span><span data-textwidth="36.61" class="sg nowrap f1" style="z-index:4;color:#404040;font-size:67%; left:64.68px;top:57.76px;">15.70%</span><span data-textwidth="110.55" class="sg nowrap f1" style="z-index:5;color:#404040;font-size:67%; left:66.96px;top:6.75px;">1.70%<span style="letter-spacing:11.76px"> </span>0.10%<span style="position:relative;bottom:-4px;"> 0.10%</span></span><span data-textwidth="127.34" class="sg nowrap f1" style="z-index:8;color:#595959;font-size:67%; left:270.52px;top:2.19px;">1-Таблетки, покрытые </span><span data-textwidth="123.50" class="sg nowrap f1" style="z-index:11;color:#595959;font-size:67%; left:270.52px;top:16.11px;">кишечнорастворимой </span><span data-textwidth="58.69" class="sg nowrap f1" style="z-index:12;color:#595959;font-size:67%; left:270.52px;top:29.91px;">оболочкой</span><span data-textwidth="60.97" class="sg nowrap f1" style="z-index:13;color:#595959;font-size:67%; left:270.52px;top:42.88px;">2-Капсулы </span><span data-textwidth="121.70" class="sg nowrap f1" style="z-index:16;color:#595959;font-size:67%; left:270.52px;top:56.80px;">кишечнорастворимые</span><span data-textwidth="127.34" class="sg nowrap f1" style="z-index:17;color:#595959;font-size:67%; left:270.52px;top:83.56px;">3-Таблетки, покрытые </span><span data-textwidth="58.69" class="sg nowrap f1" style="z-index:20;color:#595959;font-size:67%; left:270.52px;top:97.49px;">оболочкой</span><span data-textwidth="57.61" class="sg nowrap f1" style="z-index:21;color:#595959;font-size:67%; left:270.52px;top:124.25px;">4-Капсулы</span><span data-textwidth="114.38" class="sg nowrap f1" style="z-index:24;color:#595959;font-size:67%; left:270.52px;top:164.94px;">5-Таблетки шипучие</span><span data-textwidth="62.53" class="sg nowrap f1" style="z-index:27;color:#595959;font-size:67%; left:270.52px;top:205.63px;">6-Таблетки</span></p></div></div><img class="sg" src="4FEBA7C2.png" id="s89_i" style="z-index:1;left:0px;top:0px;width:398.20px;height:248.60px" > </div> <div class="sg" id="s91" data-sgid="TextBox 6" style="z-index:4;left:108.55px;top:388.54px;width:624.05px;height:119.57px" data-valign="top"> <img class="sg" src="260B24B8624x120.png" id="s91_i" style="z-index:1;left:0px;top:0px;width:624.05px;height:119.57px" > <div id="s91_t" class="sg" style="z-index:2;left:-3.60px;top:-1.90px;width:627.65px;height:125.19px;"><div><p><span data-textwidth="362.22" class="sg nowrap f2" style="z-index:2;color:#2A5010;font-weight:bold; left:11.47px;top:7.21px;">Лидер продаж (в денежном выражении<span class="f1" style="font-weight:normal; color:#000000;">)</span></span></p><p><span data-textwidth="562.29" class="sg nowrap f2" style="z-index:7;color:#2A5010;font-weight:bold; left:11.47px;top:28.81px;">Мезим форте <span class="f1" style="font-weight:normal; color:#000000;">(</span><span class="f6" style="font-style:italic; font-weight:normal; color:#000000;">таблетки, покрытые оболочкой, </span><span class="f1" style="font-weight:normal; color:#000000;">Берлин-Хеми АГ</span></span></p><p></p><p><span data-textwidth="508.04" class="sg nowrap f2" style="z-index:14;color:#2A5010;font-weight:bold; left:11.47px;top:72.02px;">Лекарственные препараты в форме таблеток, покрытых </span><span data-textwidth="531.21" class="sg nowrap f2" style="z-index:15;color:#2A5010;font-weight:bold; left:11.47px;top:93.63px;">кишечнорастворимой оболочкой занимают 50% доли рынка </span></p></div></div></div> <div class="sg sgTitle" id="s92" data-sgid="Title 1" style="z-index:1;left:9.01px;top:8.62px;width:737.87px;height:118.24px" data-valign="top" data-pointer-events="none"> <div id="s92_t" class="sg" style="z-index:2;left:-14.90px;top:-9.33px;width:787.80px;height:171.12px;"><div><p para="{al:2}"><span data-textwidth="735.96" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:23.89px;top:17.51px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">СТРУКТУРА РЫНКА ФЕРМЕНТНЫХ </span></span></span><span data-textwidth="569.13" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:90.38px;top:60.72px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ПРЕПАРАТОВ ПО СТРАНАМ</span></span></span><span data-textwidth="18.24" class="sg nowrap f2" style="z-index:4;color:#54A021;font-weight:bold; font-size:200%; left:659.52px;top:60.72px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">-</span></span></span><span data-textwidth="404.95" class="sg nowrap f2" style="z-index:5;color:#54A021;font-weight:bold; font-size:200%; left:181.60px;top:103.93px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ПРОИЗВОДИТЕЛЯМ</span></span></span></p></div></div></div> <div class="sg" id="s94" data-sgid="Chart 5" style="z-index:3;left:72.22px;top:146.44px;width:645.29px;height:334.10px"> <div id="s94_t" class="sg" style="z-index:2;left:0px;top:0px;width:645.29px;height:334.10px;"><div><p><span data-textwidth="37.21" class="sg nowrap f2" style="z-index:2;color:#FFFFFF;font-weight:bold; font-size:111%; left:313.64px;top:69.09px;">20%</span><span data-textwidth="37.21" class="sg nowrap f2" style="z-index:3;color:#FFFFFF;font-weight:bold; font-size:111%; left:353.37px;top:187.55px;">20%</span><span data-textwidth="37.21" class="sg nowrap f2" style="z-index:4;color:#FFFFFF;font-weight:bold; font-size:111%; left:178.62px;top:239.41px;">40%</span><span data-textwidth="37.21" class="sg nowrap f2" style="z-index:5;color:#FFFFFF;font-weight:bold; font-size:111%; left:183.18px;top:69.09px;">20%</span><span data-textwidth="57.61" class="sg nowrap f1" style="z-index:6;color:#595959;left:476.99px;top:109.26px;">Россия</span><span data-textwidth="52.45" class="sg nowrap f1" style="z-index:7;color:#595959;left:476.99px;top:136.02px;">Индия</span><span data-textwidth="80.65" class="sg nowrap f1" style="z-index:8;color:#595959;left:476.99px;top:162.67px;">Германия</span><span data-textwidth="37.33" class="sg nowrap f1" style="z-index:9;color:#595959;left:476.99px;top:189.31px;">США</span></p></div></div><img class="sg" src="77BD986C.png" id="s94_i" style="z-index:1;left:0px;top:0px;width:645.29px;height:334.10px" > </div> <div class="sg" id="s93" data-sgid="Content Placeholder 2" style="z-index:2;left:57.94px;top:479.32px;width:797.74px;height:60.68px" data-valign="top" data-fillcolor="16777215"> <img class="sg" src="6F8E3E51798x61.png" id="s93_i" style="z-index:1;left:0px;top:0px;width:797.74px;height:60.68px" > <div id="s93_t" class="sg" style="z-index:2;left:0.00px;top:-1.79px;width:797.74px;height:62.47px;"><div><p para="{al:2,spbf:10.00}"><span data-textwidth="737.76" class="sg nowrap f2" style="z-index:2;color:#2A5010;font-weight:bold; left:30.39px;top:7.30px;">40% доли рынка ферментов принадлежит производителям из Германии, остальной</span><span data-textwidth="685.07" class="sg nowrap f2" style="z-index:3;color:#2A5010;font-weight:bold; left:56.68px;top:28.90px;">рынок в равных долях по 20% делят производители из России, Индии и США.</span></p></div></div></div> <div class="sg sgTitle" id="s95" data-sgid="Title 1" style="z-index:1;left:11.38px;top:21.11px;width:731.67px;height:103.01px" data-valign="top" data-pointer-events="none"> <div id="s95_t" class="sg" style="z-index:2;left:-12.71px;top:-9.22px;width:777.12px;height:127.83px;"><div><p para="{al:2}"><span data-textwidth="214.00" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:23.89px;top:17.40px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ПРОДАЖИ</span></span></span><span data-textwidth="317.45" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:251.09px;top:17.40px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ФЕРМЕНТОВ В </span></span></span><span data-textwidth="180.75" class="sg nowrap f2" style="z-index:4;color:#54A021;font-weight:bold; font-size:200%; left:568.54px;top:17.40px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">АПТЕКЕ </span></span></span><span data-textwidth="118.34" class="sg nowrap f2" style="z-index:5;color:#54A021;font-weight:bold; font-size:200%; left:319.62px;top:60.61px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">№610</span></span></span></p></div></div></div> <div class="sg" id="s96" data-sgid="Chart 3" style="z-index:2;left:18.12px;top:122.92px;width:549.57px;height:180.85px"> <div id="s96_t" class="sg" style="z-index:2;left:0px;top:0px;width:549.57px;height:180.85px;"><div><p><span data-textwidth="17.52" class="sg nowrap f1" style="z-index:2;color:#595959;font-size:50%; left:34.57px;top:130.86px;">0.00</span><span data-textwidth="34.93" class="sg nowrap f1" style="z-index:3;color:#595959;font-size:50%; left:104.30px;top:130.86px;">5,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:4;color:#595959;font-size:50%; left:180.51px;top:130.86px;">10,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:5;color:#595959;font-size:50%; left:259.01px;top:130.86px;">15,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:6;color:#595959;font-size:50%; left:337.62px;top:130.86px;">20,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:7;color:#595959;font-size:50%; left:416.11px;top:130.86px;">25,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:8;color:#595959;font-size:50%; left:494.73px;top:130.86px;">30,000.00</span><span data-textwidth="16.44" class="sg nowrap f1" style="z-index:9;color:#595959;font-size:50%; left:18.73px;top:111.65px;">ЯНВ</span><span data-textwidth="16.68" class="sg nowrap f1" style="z-index:10;color:#595959;font-size:50%; left:18.61px;top:95.69px;">ФЕВ</span><span data-textwidth="22.68" class="sg nowrap f1" style="z-index:11;color:#595959;font-size:50%; left:12.61px;top:79.72px;">МАРТ</span><span data-textwidth="32.29" class="sg nowrap f1" style="z-index:12;color:#595959;font-size:50%; left:3.00px;top:63.64px;">АПРЕЛЬ</span><span data-textwidth="18.12" class="sg nowrap f1" style="z-index:13;color:#595959;font-size:50%; left:17.17px;top:47.68px;">МАЙ</span><span data-textwidth="24.96" class="sg nowrap f1" style="z-index:14;color:#595959;font-size:50%; left:10.08px;top:31.71px;">ИЮНЬ</span><span data-textwidth="349.98" class="sg nowrap f7" style="z-index:15;color:#54A021;font-weight:bold; font-size:67%; left:100.10px;top:9.63px;">СТРУКТУРА ПРОДАЖИ ФЕРМЕНТОВ В 1-2 КВ.2018 ГГ (РУБ)</span><span data-textwidth="112.94" class="sg nowrap f1" style="z-index:18;color:#000000;font-size:56%; left:36.49px;top:145.50px;">ПАНКРЕАТИН 25ЕД № 60</span><span data-textwidth="89.29" class="sg nowrap f1" style="z-index:19;color:#000000;font-size:56%; left:212.44px;top:145.50px;">МЕЗИМ ФОРТЕ №20</span><span data-textwidth="99.02" class="sg nowrap f1" style="z-index:20;color:#000000;font-size:56%; left:388.27px;top:145.50px;">ФЕСТАЛ ДРАЖЕ №20 </span><span data-textwidth="136.94" class="sg nowrap f1" style="z-index:21;color:#000000;font-size:56%; left:36.49px;top:160.62px;">ПАНЗИНОРМ 10000 КАПС.№21</span><span data-textwidth="82.33" class="sg nowrap f1" style="z-index:22;color:#000000;font-size:56%; left:212.44px;top:160.62px;">КРЕОН 10000 №20</span></p></div></div><img class="sg" src="2839022A550x181.png" id="s96_i" style="z-index:1;left:0px;top:0px;width:549.57px;height:180.85px" > </div> <div class="sg" id="s98" data-sgid="TextBox 6" style="z-index:4;left:566.48px;top:123.29px;width:374.84px;height:247.86px" data-valign="top"> <img class="sg" src="84C0AFEC375x248.png" id="s98_i" style="z-index:1;left:0px;top:0px;width:374.84px;height:247.86px" > <div id="s98_t" class="sg" style="z-index:2;left:-3.60px;top:-1.81px;width:385.49px;height:249.67px;"><div><p><span data-textwidth="314.57" class="sg nowrap f2" style="z-index:2;color:#2A5010;font-weight:bold; left:11.66px;top:6.87px;">Анализ структуры продаж в 1-2 кв. </span><span data-textwidth="316.85" class="sg nowrap f2" style="z-index:5;color:#2A5010;font-weight:bold; left:11.66px;top:28.47px;">2018/2019 гг показал, что лидером </span><span data-textwidth="327.89" class="sg nowrap f2" style="z-index:8;color:#2A5010;font-weight:bold; left:11.66px;top:50.08px;">продаж в денежном выражении был </span><span data-textwidth="160.35" class="sg nowrap f2" style="z-index:9;color:#2A5010;font-weight:bold; left:11.66px;top:71.68px;">Креон 10 000 №20</span></p><p></p><p><span data-textwidth="298.73" class="sg nowrap f2" style="z-index:11;color:#2A5010;font-weight:bold; left:11.66px;top:114.89px;">Такие результаты продаж можно </span><span data-textwidth="326.69" class="sg nowrap f2" style="z-index:12;color:#2A5010;font-weight:bold; left:11.66px;top:136.50px;">объяснить активной рекламой в СМИ</span></p><p><span data-textwidth="363.18" class="sg nowrap f2" style="z-index:13;color:#2A5010;font-weight:bold; left:11.66px;top:158.10px;">и работой медицинских представителей </span></p><p><span data-textwidth="286.73" class="sg nowrap f2" style="z-index:14;color:#2A5010;font-weight:bold; left:11.66px;top:179.71px;">с врачами и фармацевтическим </span><span data-textwidth="121.82" class="sg nowrap f2" style="z-index:15;color:#2A5010;font-weight:bold; left:11.66px;top:201.31px;">сообществом </span></p></div></div></div> <div class="sg" id="s97" data-sgid="Content Placeholder 4" style="z-index:3;left:18.12px;top:312.51px;width:556.77px;height:224.03px"> <div id="s97_t" class="sg" style="z-index:2;left:0px;top:0px;width:556.77px;height:224.03px;"><div><p><span data-textwidth="17.52" class="sg nowrap f1" style="z-index:2;color:#595959;font-size:50%; left:39.01px;top:170.16px;">0.00</span><span data-textwidth="34.93" class="sg nowrap f1" style="z-index:3;color:#595959;font-size:50%; left:109.82px;top:170.16px;">5,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:4;color:#595959;font-size:50%; left:187.11px;top:170.16px;">10,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:5;color:#595959;font-size:50%; left:266.81px;top:170.16px;">15,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:6;color:#595959;font-size:50%; left:346.38px;top:170.16px;">20,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:7;color:#595959;font-size:50%; left:426.07px;top:170.16px;">25,000.00</span><span data-textwidth="39.61" class="sg nowrap f1" style="z-index:8;color:#595959;font-size:50%; left:505.77px;top:170.16px;">30,000.00</span><span data-textwidth="16.44" class="sg nowrap f1" style="z-index:9;color:#595959;font-size:50%; left:23.17px;top:148.07px;">ЯНВ</span><span data-textwidth="16.68" class="sg nowrap f1" style="z-index:10;color:#595959;font-size:50%; left:23.05px;top:126.35px;">ФЕВ</span><span data-textwidth="22.68" class="sg nowrap f1" style="z-index:11;color:#595959;font-size:50%; left:17.05px;top:104.62px;">МАРТ</span><span data-textwidth="32.29" class="sg nowrap f1" style="z-index:12;color:#595959;font-size:50%; left:7.44px;top:83.02px;">АПРЕЛЬ</span><span data-textwidth="18.12" class="sg nowrap f1" style="z-index:13;color:#595959;font-size:50%; left:21.49px;top:61.29px;">МАЙ</span><span data-textwidth="24.96" class="sg nowrap f1" style="z-index:14;color:#595959;font-size:50%; left:14.53px;top:39.57px;">ИЮНЬ</span><span data-textwidth="322.86" class="sg nowrap f7" style="z-index:15;color:#54A021;font-weight:bold; font-size:61%; left:117.14px;top:9.68px;">СТРУКТУРА ПРОДАЖИ ФЕРМЕНТОВ В 1-2 КВ.2019 ГГ (РУБ)</span><span data-textwidth="101.54" class="sg nowrap f1" style="z-index:18;color:#595959;font-size:50%; left:101.42px;top:197.28px;">ПАНКРЕАТИН 25ЕД № 60</span><span data-textwidth="80.29" class="sg nowrap f1" style="z-index:19;color:#595959;font-size:50%; left:260.69px;top:197.28px;">МЕЗИМ ФОРТЕ №20</span><span data-textwidth="89.17" class="sg nowrap f1" style="z-index:20;color:#595959;font-size:50%; left:419.83px;top:197.28px;">ФЕСТАЛ ДРАЖЕ №20 </span><span data-textwidth="123.38" class="sg nowrap f1" style="z-index:21;color:#595959;font-size:50%; left:101.42px;top:211.57px;">ПАНЗИНОРМ 10000 КАПС.№21</span><span data-textwidth="74.05" class="sg nowrap f1" style="z-index:22;color:#595959;font-size:50%; left:260.69px;top:211.57px;">КРЕОН 10000 №20</span></p></div></div><img class="sg" src="17E12047557x224.png" id="s97_i" style="z-index:1;left:0px;top:0px;width:556.77px;height:224.03px" > </div> <div class="sg sgTitle" id="s99" data-sgid="Title 1" style="z-index:1;left:19.80px;top:10.67px;width:729.49px;height:90.92px" data-valign="top" data-pointer-events="none"> <div id="s99_t" class="sg" style="z-index:2;left:-6.01px;top:-9.34px;width:761.74px;height:127.94px;"><div><p para="{al:2}"><span data-textwidth="196.23" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:23.78px;top:17.51px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">РЕЙТИНГ</span></span></span><span data-textwidth="274.73" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:235.85px;top:17.51px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ФЕРМЕНТОВ </span></span></span><span data-textwidth="42.37" class="sg nowrap f2" style="z-index:4;color:#54A021;font-weight:bold; font-size:200%; left:510.58px;top:17.51px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">В </span></span></span><span data-textwidth="180.87" class="sg nowrap f2" style="z-index:5;color:#54A021;font-weight:bold; font-size:200%; left:552.94px;top:17.51px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">АПТЕКЕ </span></span></span><span data-textwidth="39.85" class="sg nowrap f2" style="z-index:6;color:#54A021;font-weight:bold; font-size:200%; left:78.03px;top:60.72px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">№</span></span></span><span data-textwidth="545.97" class="sg nowrap f2" style="z-index:7;color:#54A021;font-weight:bold; font-size:200%; left:117.87px;top:60.72px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">610. 2019 Г (В ДЕНЬГАХ)</span></span></span></p></div></div></div> <div class="sg" id="s100" data-sgid="Chart 5" style="z-index:2;left:45.23px;top:113.93px;width:665.54px;height:314.55px"> <div id="s100_t" class="sg" style="z-index:2;left:0px;top:0px;width:665.54px;height:314.55px;"><div><p><span data-textwidth="35.05" class="sg nowrap f8" style="z-index:2;color:#FFFFFF;font-weight:bold; font-size:111%; left:308.47px;top:50.35px;">21%</span><span data-textwidth="35.05" class="sg nowrap f8" style="z-index:3;color:#FFFFFF;font-weight:bold; font-size:111%; left:359.48px;top:168.69px;">32%</span><span data-textwidth="35.05" class="sg nowrap f8" style="z-index:4;color:#FFFFFF;font-weight:bold; font-size:111%; left:113.20px;top:182.74px;">11%</span><span data-textwidth="35.05" class="sg nowrap f8" style="z-index:5;color:#FFFFFF;font-weight:bold; font-size:111%; left:39.14px;top:99.68px;">24%</span><span data-textwidth="35.05" class="sg nowrap f8" style="z-index:6;color:#FFFFFF;font-weight:bold; font-size:111%; left:165.77px;top:41.82px;">12%</span><span data-textwidth="125.18" class="sg nowrap f9" style="z-index:7;color:#595959;font-size:89%; left:487.18px;top:49.87px;">КРЕОН 10000 №20</span><span data-textwidth="138.14" class="sg nowrap f9" style="z-index:8;color:#595959;font-size:89%; left:487.18px;top:94.52px;">МЕЗИМ ФОРТЕ №20</span><span data-textwidth="167.91" class="sg nowrap f9" style="z-index:9;color:#595959;font-size:89%; left:487.18px;top:139.29px;">ПАНКРЕАТИН 25ЕД № 60</span><span data-textwidth="143.78" class="sg nowrap f9" style="z-index:10;color:#595959;font-size:89%; left:487.18px;top:183.94px;">ФЕСТАЛ ДРАЖЕ №20 </span><span data-textwidth="137.30" class="sg nowrap f9" style="z-index:11;color:#595959;font-size:89%; left:487.18px;top:228.59px;">ПАНЗИНОРМ 10000 </span><span data-textwidth="72.85" class="sg nowrap f9" style="z-index:12;color:#595959;font-size:89%; left:487.18px;top:248.15px;">КАПС.№21</span></p></div></div><img class="sg" src="9538F7C9.png" id="s100_i" style="z-index:1;left:0px;top:0px;width:665.54px;height:314.55px" > </div> <div class="sg" id="s101" data-sgid="TextBox 4" style="z-index:3;left:63.92px;top:450.78px;width:659.08px;height:29.99px" data-valign="top"> <div id="s101_t" class="sg" style="z-index:2;left:-3.60px;top:-1.79px;width:662.68px;height:38.87px;"><div><p><span data-textwidth="637.91" class="sg nowrap f2" style="z-index:2;color:#2A5010;font-weight:bold; left:11.33px;top:7.27px;">Ферментные препараты занимают 1,23% в общем товарообороте аптеки</span></p></div></div></div> <div class="sg sgTitle" id="s102" data-sgid="Title 1" style="z-index:1;left:9.35px;top:16.31px;width:792.10px;height:98.10px" data-valign="top" data-pointer-events="none"> <div id="s102_t" class="sg" style="z-index:2;left:-16.32px;top:-9.25px;width:814.53px;height:127.86px;"><div><p><span data-textwidth="743.28" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:24.01px;top:17.54px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ДИНАМИКА ПРОДАЖИ ФЕРМЕНТОВ</span></span></span><span data-textwidth="636.95" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:24.01px;top:60.75px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ПО МЕСЯЦАМ В АПТЕКЕ №610</span></span></span></p></div></div></div> <div class="sg" id="s103" data-sgid="Диаграмма 1" style="z-index:2;left:232.56px;top:123.40px;width:460.70px;height:254.10px"> <div id="s103_t" class="sg" style="z-index:2;left:0px;top:0px;width:460.70px;height:254.10px;"><div><p><span data-textwidth="5.28" class="sg nowrap f1" style="z-index:2;color:#000000;font-size:56%; left:18.16px;top:223.52px;">0</span><span data-textwidth="10.44" class="sg nowrap f1" style="z-index:3;color:#000000;font-size:56%; left:12.88px;top:201.91px;">20</span><span data-textwidth="10.44" class="sg nowrap f1" style="z-index:4;color:#000000;font-size:56%; left:12.88px;top:180.31px;">40</span><span data-textwidth="10.44" class="sg nowrap f1" style="z-index:5;color:#000000;font-size:56%; left:12.88px;top:158.70px;">60</span><span data-textwidth="10.44" class="sg nowrap f1" style="z-index:6;color:#000000;font-size:56%; left:12.88px;top:137.10px;">80</span><span data-textwidth="15.72" class="sg nowrap f1" style="z-index:7;color:#000000;font-size:56%; left:7.60px;top:115.61px;">100</span><span data-textwidth="15.72" class="sg nowrap f1" style="z-index:8;color:#000000;font-size:56%; left:7.60px;top:94.01px;">120</span><span data-textwidth="15.72" class="sg nowrap f1" style="z-index:9;color:#000000;font-size:56%; left:7.60px;top:72.40px;">140</span><span data-textwidth="15.72" class="sg nowrap f1" style="z-index:10;color:#000000;font-size:56%; left:7.60px;top:50.80px;">160</span><span data-textwidth="15.72" class="sg nowrap f1" style="z-index:11;color:#000000;font-size:56%; left:7.60px;top:29.19px;">180</span><span data-textwidth="18.12" class="sg nowrap f1" style="z-index:12;color:#000000;font-size:56%; left:59.45px;top:236.00px;">ЯНВ</span><span data-textwidth="18.36" class="sg nowrap f1" style="z-index:13;color:#000000;font-size:56%; left:127.38px;top:236.00px;">ФЕВ</span><span data-textwidth="24.96" class="sg nowrap f1" style="z-index:14;color:#000000;font-size:56%; left:193.51px;top:236.00px;">МАРТ</span><span data-textwidth="35.65" class="sg nowrap f1" style="z-index:15;color:#000000;font-size:56%; left:257.72px;top:236.00px;">АПРЕЛЬ</span><span data-textwidth="20.04" class="sg nowrap f1" style="z-index:16;color:#000000;font-size:56%; left:335.01px;top:236.00px;">МАЙ</span><span data-textwidth="27.72" class="sg nowrap f1" style="z-index:17;color:#000000;font-size:56%; left:400.67px;top:236.00px;">ИЮНЬ</span><span data-textwidth="227.92" class="sg nowrap f7" style="z-index:18;color:#54A021;font-weight:bold; font-size:67%; left:116.82px;top:9.75px;">ДИНАМИКА ПРОДАЖ ПФ В 2019 Г (УП)</span></p></div></div><img class="sg" src="ACC877E5461x254.png" id="s103_i" style="z-index:1;left:0px;top:0px;width:460.70px;height:254.10px" > </div> <div class="sg" id="s104" data-sgid="Содержимое 6" style="z-index:3;left:18.95px;top:416.74px;width:887.82px;height:93.79px" data-valign="top" data-fillcolor="16777215"> <img class="sg" src="4C69035B888x94.png" id="s104_i" style="z-index:1;left:0px;top:0px;width:887.82px;height:93.79px" > <div id="s104_t" class="sg" style="z-index:2;left:0.00px;top:-2.53px;width:896.46px;height:96.31px;"><div><p para="{al:2,spbf:10.00}"><span data-textwidth="860.06" class="sg nowrap f2" style="z-index:2;color:#2A5010;font-weight:bold; font-size:111%; left:17.30px;top:8.84px;">Наибольший уровень продаж ферментных препаратов наблюдался в марте и мае 2019 </span><span data-textwidth="847.34" class="sg nowrap f2" style="z-index:3;color:#2A5010;font-weight:bold; font-size:111%; left:36.98px;top:32.85px;">года, что объясняется ростом обострений заболеваний желудочно-кишечного тракта </span><span data-textwidth="262.24" class="sg nowrap f2" style="z-index:6;color:#2A5010;font-weight:bold; font-size:111%; left:326.59px;top:56.85px;">в весенне-осенний период</span></p></div></div></div> <div class="sg sgTitle" id="s105" data-sgid="Title 1" style="z-index:1;left:52.90px;top:17.87px;width:677.44px;height:59.01px" data-valign="top" data-pointer-events="none"> <div id="s105_t" class="sg" style="z-index:2;left:-2.04px;top:-9.25px;width:685.59px;height:84.68px;"><div><p para="{al:2}"><span data-textwidth="289.49" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:196.26px;top:17.55px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ЗАКЛЮЧЕНИЕ</span></span></span></p></div></div></div> <div class="sg" id="s106" data-sgid="Content Placeholder 2" style="z-index:2;left:52.90px;top:75.91px;width:702.50px;height:453.90px" data-valign="top" data-fillcolor="16777215"> <img class="sg" src="155CFD6B702x454.png" id="s106_i" style="z-index:1;left:0px;top:0px;width:702.50px;height:453.90px" > <div id="s106_t" class="sg" style="z-index:2;left:-3.85px;top:0.00px;width:711.50px;height:453.90px;"><div><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="684.12" class="sg nowrap f5" style="z-index:2;color:#90C226;font-size:78%; left:11.44px;top:11.99px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Данные, полученные при анализе ассортимента и динамики продаж в аптеке </span></span><span data-textwidth="435.55" class="sg nowrap f1" style="z-index:5;color:#404040;left:38.44px;top:44.40px;">№610, соответствуют динамике рынка ФП в России.</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="678.47" class="sg nowrap f5" style="z-index:8;color:#90C226;font-size:78%; left:11.44px;top:86.77px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>На фармрынке РФ в преобладают ЛП, содержащие ферменты растительного </span></span><span data-textwidth="365.10" class="sg nowrap f1" style="z-index:14;color:#404040;left:38.44px;top:119.17px;">происхождения, импортного производства.</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="610.90" class="sg nowrap f5" style="z-index:15;color:#90C226;font-size:78%; left:11.44px;top:161.54px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Наибольший рост демонстрирует сегмент капсулированных форм ФП</span></span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="599.38" class="sg nowrap f5" style="z-index:19;color:#90C226;font-size:78%; left:11.44px;top:204.03px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Наибольшим спросом обладают формы ЛП, содержащих ферменты </span></span><span data-textwidth="552.81" class="sg nowrap f1" style="z-index:25;color:#404040;left:38.44px;top:236.44px;">растительного происхождения, в таблетках, покрытых оболочкой</span></p><p para="{bl:{ch:61557},spbf:10.00}"><span data-textwidth="636.35" class="sg nowrap f5" style="z-index:26;color:#90C226;font-size:78%; left:11.44px;top:278.81px;">&#61557;<span class="f1" style="font-size:129%; color:#404040;"><span style="letter-spacing:9.00px"> </span>Потребительский спрос имеет две составляющие: ценовую и сезонную. </span></span></p><p para="{spbf:10.00}"><span data-textwidth="662.99" class="sg nowrap f2" style="z-index:29;color:#2A5010;font-weight:bold; left:11.44px;top:314.34px;">Разработанные рекомендации по оптимизации ассортимента ферментных </span><span data-textwidth="667.80" class="sg nowrap f2" style="z-index:32;color:#2A5010;font-weight:bold; left:11.44px;top:335.94px;">препаратов и алгоритм фармацевтического консультирования может быть </span><span data-textwidth="689.27" class="sg nowrap f2" style="z-index:35;color:#2A5010;font-weight:bold; left:11.44px;top:357.55px;">внедрен в ежедневную практику работы фармацевта и будет способствовать </span><span data-textwidth="406.63" class="sg nowrap f2" style="z-index:36;color:#2A5010;font-weight:bold; left:11.44px;top:379.15px;">повышению уровня обслуживания населения.</span></p></div></div></div> <div class="sg" id="s107" data-sgid="Picture 3" style="z-index:3;left:746.76px;top:302.44px;width:136.84px;height:220.79px"> <img class="sg" src="874E239D.png" id="s107_i" style="z-index:1;left:0px;top:0px;width:136.84px;height:220.79px" > </div> <div class="sg sgTitle" id="s108" data-sgid="Title 1" style="z-index:1;left:47.97px;top:20.51px;width:677.55px;height:65.36px" data-valign="top" data-pointer-events="none"> <div id="s108_t" class="sg" style="z-index:2;left:-2.04px;top:-9.25px;width:685.70px;height:84.57px;"><div><p para="{al:2}"><span data-textwidth="282.89" class="sg nowrap f2" style="z-index:2;color:#54A021;font-weight:bold; font-size:200%; left:83.09px;top:17.43px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">СПАСИБО ЗА </span></span></span><span data-textwidth="233.32" class="sg nowrap f2" style="z-index:3;color:#54A021;font-weight:bold; font-size:200%; left:365.98px;top:17.43px;"><span style="text-shadow:1.48px 1.48px 2.80px rgba(0,0,0,1.00)"><span style="letter-spacing:5px">ВНИМАНИЕ</span></span></span></p></div></div></div> <div class="sg" id="s109" data-sgid="Content Placeholder 3" style="z-index:2;left:196.82px;top:93.19px;width:419.81px;height:419.72px"> <img class="sg" src="2743C46B.png" id="s109_i" style="z-index:1;left:0px;top:0px;width:419.81px;height:419.72px" > </div>